Search Engine Optimization (SEO) Services


web developer In NEWYORK WEB 247 Google alone processes more than 100 billion search queries every month. That is an average of 3 billion searches every day.

The power of search is really astronomical when other search engines are considered. There are also millions of searches being conducted on the social networks, and the video sharing sites.

All of these search opportunities present an unlimited amount of opportunities for discovery. However in order to be discovered, or to improve the chances of discovery, higher rankings in the search engines may be necessary.

On-Page Optimization

web developer In NEWYORK WEB 247 On Page Optimization is optimizing the content of your web-pages, so that it conforms to a format that is readily accepted and recognized by the search engines. There is no definitive way that this can be done as there are several hundred variations to the algorithms of the search engines. But there are a few , well known and generally accepted practises that must be followed assiduously for better rankings. The problem is compounded, because the information should be presented in a form that will please the search engines, but it should also be appealing to humans readers.

  • Keyword Research & Analysis – this may be the most important step in the process.
  • Content Optimization – involves presenting the content so that the Search engines can easily recognize it. It includes the following.
  • Header Tags
  • Meta Title Tag
  • Meta Description Tag
  • Meta Keywords Tag
  • Anchor Tag & Alt Tag
  • Keyword Density- So that the search engines can tell what your page is about
  • Internal Linking
  • Implementation of Google Analytics – indicates your visitors
  • Search Engine Verification from Google, Yahoo and MSN – ensures that your site can be found.
  • Submission of XML Sitemap – The search engines can follow the layout of your site.
  • Creation of Proper Link Structure
  • Creation and Submission of ROR.xml – indicates to the search engines how your site should be indexed.
  • Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)
  • Creating micro formats like hcard integration, hrview integration, vCard integration.

Off-Page Optimization

web developer In NEWYORK WEB 247 An equally important part of the SEO process is your off-page optimization. This concerns how your web pages relate to other parts of the web.Much of off page optimization is focused on digital marketing of your website on the Internet. It includes analyzing, building and maintaining the structure and network of links to our webpages. The linking process is perhaps, one of the most important activities, and should be handled carefully.

Sources of inbound links can include the following:

  • Submission to Directories
  • Social Bookmarking
  • Blog Posting
  • Establishing and maintaining a blog
  • Publishing of articles
  • Press Release Submission
  • Posting on forums
  • Footer Links
  • Affiliate Marketing
  • Submitting comments to blogs
  • Rss Feed Submission
  • Css Submission
  • Publishing videos on video sharing sites
  • Profile Creation on networks
  • Link Wheel
  • Social Media Optimization


website designer NEWYORK WEB 247